ACT Workshop Sales Guide

Master Scripts for Selling $6,500-$25,000 Leadership Workshops

Transform assessment sales into high-value workshop engagements

🏆 The ACT Methodology Value Proposition

ACCEPT: Approaching interactions with an open mind, free from judgment and assumption

CREATE: Harness the power of mindset and behavioral change to shape reality

TEACH: Master coaching skills and leader-as-coach development

This proven framework transforms leaders at every level and creates sustainable organizational change.

🎓 Certification Requirements

Workshop Delivery Authorization

You must have attended the Positive Effect Certification to provide workshops and leadership development sessions. This ensures quality delivery and authentic methodology implementation.

Assessment Results Interpretation

While assessments can be used by anyone, being able to translate the results will require you read and watch the online course. Proper interpretation is essential for client value and professional credibility.

What This Means for Sales

You can sell assessments immediately upon partner approval. Workshop sales require certification completion. Always position yourself as a certified professional when offering interpretation and development services.

💡 Workshop Positioning Framework

The Bridge from Assessment to Workshop

You: "Your TPEAINDEX assessment results reveal some fascinating insights about your leadership strengths and development opportunities. The data shows exactly where focused development would have the biggest impact."

You: "Rather than generic leadership training, what if we could design a workshop experience specifically around your team's actual assessment results? That's where our ACT methodology workshops become incredibly powerful."

Value Positioning Statement

You: "Our ACT workshops aren't typical leadership training. They're intensive, research-based experiences that address the exact behavioral patterns your assessment identified. Companies typically see 30-50% improvement in leadership effectiveness within 90 days."

🎯 ACCEPT Workshop Sales Scripts ($6,500-$8,500)

Discovery Questions for ACCEPT
ACCEPT Workshop Positioning

You: "Based on your assessment results, I see opportunities for your leaders to approach interactions with greater openness and less judgment. Our ACCEPT workshop teaches leaders to create psychological safety and foster accountability through proven frameworks."

You: "This isn't about personality changes - it's about practicing neutrality and removing emotions from business decisions. Your leaders will learn to measure performance based on facts, not feelings."

ROI Conversation

You: "What's the cost when leaders make emotional decisions instead of objective ones? Most organizations lose 15-25% productivity to judgment-based communication issues. This 2-day workshop typically pays for itself in the first month through better decision-making alone."

Package Pricing
2-Day ACCEPT Workshop: $6,500-$8,500

Includes: Assessment-based customization, workbooks, 90-day follow-up plan, implementation toolkit

⚡ CREATE Workshop Sales Scripts ($8,500-$12,500)

Discovery Questions for CREATE
CREATE Workshop Positioning

You: "Your assessment shows some leaders struggling with vision-setting and delegation. The CREATE workshop is where we harness the power of mindset to drive business outcomes. This isn't motivational speaking - it's practical neuroscience applied to leadership."

You: "We'll teach your leaders how their mental and emotional landscape directly influences business results. They'll learn to set clear expectations, maximize their teams through effective delegation, and create positive momentum that drives performance."

Business Impact Conversation

You: "Poor delegation costs organizations an average of 21 hours per leader per week. That's $50,000+ annually per leader in lost productivity. This workshop pays for itself by improving delegation effectiveness by just 20%."

Package Pricing
3-Day CREATE Workshop: $8,500-$12,500

Includes: Mindset assessment tools, delegation frameworks, vision-setting templates, expectation-setting playbooks

🎓 TEACH Workshop Sales Scripts ($10,000-$15,000)

Discovery Questions for TEACH
TEACH Workshop Positioning

You: "The TEACH workshop transforms your leaders into coaches who develop other leaders. We use the SPOT coaching method to create a culture of continuous development and growth."

You: "This isn't just about managing - it's about multiplying leadership capability throughout your organization. Your leaders will learn to support individual career growth while building stronger teams."

Multiplication Effect Conversation

You: "When leaders become effective coaches, they don't just improve their own performance - they multiply it through their teams. Organizations with strong coaching cultures see 34% higher employee engagement and 50% lower turnover."

Package Pricing
4-Day TEACH Workshop: $10,000-$15,000

Includes: SPOT coaching certification, development planning tools, career growth frameworks, coaching conversation guides

🚀 Complete ACT Program Sales Scripts ($25,000-$50,000)

Full Transformation Positioning

You: "Rather than piecemeal training, what if we designed a complete leadership transformation journey based on your assessment results? Our full ACT program takes leaders through Accept, Create, and Teach over 12 months."

You: "This isn't just training - it's organizational transformation. You'll see measurable improvement in leadership effectiveness, team performance, and business results."

Enterprise ROI Conversation

You: "Organizations that invest in comprehensive leadership development see average ROI of 7:1. For a leadership team of 25, that's $175,000 in annual value from a $25,000 investment. Most clients see payback within 90 days."

Complete Program Pricing
12-Month ACT Program: $25,000-$50,000

Includes: All three workshops, monthly coaching, quarterly assessments, implementation support, measurement tools

🎯 Workshop Closing Scripts

Primary Workshop Close

You: "Based on your assessment results and the leadership challenges you've described, are you ready to activate the CREATE workshop for your team? Do you have budget approved for this quarter, or should we plan for next quarter?"

Progressive Investment Close

You: "We could start with the ACCEPT workshop to address the immediate communication issues your assessment revealed, then build to CREATE and TEACH as you see results. Would you prefer to start with one workshop or commit to the full transformation journey?"

Urgency Close for Workshops

You: "Your assessment shows leadership gaps that are costing you daily. Each week you delay this development is lost productivity and potential revenue. What needs to happen to get the ACCEPT workshop scheduled for next month?"

💰 Workshop Objection Handling

Objection: "The workshop cost seems high"

Response: "I understand. Let's put this in perspective. Your assessment shows leadership issues that are costing you approximately $X annually. This workshop investment of $X typically generates 10-20x ROI within 90 days. What's the cost of not addressing these leadership gaps?"

Objection: "We don't have time for multi-day workshops"

Response: "That's exactly why you need this workshop. When leaders are too busy for development, it's usually because they haven't learned to delegate effectively or set clear expectations - which is exactly what the CREATE workshop addresses. What's the cost of continuing with ineffective leadership practices?"

Objection: "Can't we just do this online?"

Response: "The ACT methodology requires intensive, experiential learning to change deep behavioral patterns. Your assessment results show specific areas that need hands-on practice and peer learning. Online training won't create the transformation your leaders need. Would you prefer partial results or complete transformation?"

Workshop Sales Success Formula

Assessment Results + Business Impact + ROI + Urgency = Workshop Sale

Always connect workshop solutions to specific assessment findings and business outcomes.

© 2024 April Sabral - TPEAINDEX Coach Resource

For support: april@aprilsabral.com | Coach Portal: www.thepositiveeffectindex.com/coach-portal.html