🎓 Certification Requirements for Revenue Streams
✅ Assessment Commission (No Certification Required)
You can earn commission on assessment sales immediately upon partner approval. Anyone can share assessment links and earn referral commissions.
📚 Assessment Results Interpretation (Online Course Required)
Being able to translate the results will require you read and watch the online course. This certification is essential for providing professional interpretation services.
🏆 Workshop Delivery (Positive Effect Certification Required)
You must have attended the Positive Effect Certification to provide workshops and leadership development sessions. This ensures authentic methodology delivery and maintains quality standards.
🎯 Strategic Pricing Approaches
Strategy 1: Assessment + Coaching Package
Your Price: $497 - $997 per person
What's Included:
- TPEAINDEX Assessment (you earn commission %)
- Results Interpretation Session (1 hour) - $200-400
- Development Planning Session (1 hour) - $200-400
- Follow-up Coaching Session (1 hour) - $200-400
Your Total Profit: $429 - $929 per client + assessment commission
Strategy 2: Assessment + Positive Effect Workshop
Your Price: $6,500 - $25,000 per engagement
What's Included:
- Team Assessment Package (you earn commission %)
- ACCEPT Workshop - Approaching interactions with an open mind, free from judgment ($6,500-8,500)
- CREATE Workshop - Harness the power of mindset and behavioral change ($8,500-12,500)
- TEACH Workshop - Master coaching skills and leader-as-coach development ($10,000-15,000)
- Annual Leadership Development Program Design - $15,000-25,000
Your Total Profit: $6,500 - $25,000 per engagement + assessment commission
Strategy 3: Complete Leadership Transformation Program
Your Price: $25,000 - $75,000 per year-long program
What's Included:
- Comprehensive Assessment Suite (you earn commission %)
- Year-Long Leadership Training Program with proven ACT methodology (Accept, Create, Teach)
- Quarterly Progress Assessments
- Monthly Leadership Development Sessions
- Executive Coaching Components
- Implementation Support and Accountability
Your Total Profit: $25,000 - $75,000 per program + ongoing assessment commissions
🏆 Positive Effect Workshop Series Pricing
ACCEPT Workshop - Approaching Interactions with an Open Mind
Pricing Range: $6,500 - $8,500
Duration: 1-2 days
What Leaders Learn:
- Approach interactions with an open mind, free from judgment and assumption
- Foster a culture of accountability by integrating proven frameworks
- Practice neutrality to create a supportive and performance-driven environment
- Allow for objectivity, remove emotions from decisions, and measure performance based on facts
- Promote inclusivity, value, and a sense of belonging among employees
Best For: Teams of 5-15 leaders, new leadership cohorts
CREATE Workshop - The Power of Mindset and Behavioral Change
Pricing Range: $8,500 - $12,500
Duration: 2-3 days
What Leaders Learn:
- Harness the power of mindset and the realization that our thoughts and behaviors shape our reality
- Recognize how their mental and emotional landscape influences business outcomes
- Learn how setting a clear vision and expectations builds positive teamwork
- Focus on time management and how to maximize your team through delegation skills
- Set clear expectations and follow up effectively
Best For: Teams of 10-25 leaders, mid-level management
TEACH Workshop - Mastering Coaching Skills and Leadership Development
Pricing Range: $10,000 - $15,000
Duration: 3-4 days
What Leaders Learn:
- Master coaching skills when leading a team and embrace lifelong learning
- Develop the leader-as-coach mindset for personal and professional development
- Build empathic leadership skills and openness to diverse perspectives
- Support individual career growth and contribute to building a strong team through the SPOT coaching method
- Create actionable, tailored development plans that link to company goals
Best For: Senior leadership teams, organizational transformation
Complete ACCEPT → CREATE → TEACH Program
Pricing Range: $25,000 - $50,000
Duration: 6-12 months
What's Included:
- All three workshop series delivered sequentially
- Ongoing assessment and progress tracking
- Individual coaching sessions between workshops
- Leadership development program design
- Implementation support and accountability
Best For: Enterprise clients, complete leadership transformation
📊 Value-Based Pricing Framework
Calculate Client's Leadership ROI
Formula: (Number of Leaders × Average Salary × Performance Improvement %) = Annual Value
Example: 10 leaders × $120,000 salary × 15% improvement = $180,000 annual value
Your fee should be 5-15% of first-year value = $9,000 - $27,000
Client Value Conversation Points:
- Turnover Reduction: Average leadership replacement cost = $75,000-150,000
- Productivity Gains: 20% leadership improvement = 5-15% team productivity increase
- Engagement Impact: Better leaders = 23% higher profitability (Gallup)
- Decision Quality: Data-driven leadership decisions reduce costly mistakes
🎨 Positioning & Messaging
Premium Positioning (Recommended)
Message: "I work with executives and leadership teams who are serious about measurable performance improvement."
Price Range: $500-2,000+ per person
Target Market: Senior executives, high-performing teams, Fortune 1000 companies
⚠️ Avoid Commodity Positioning
Don't Say: "I offer leadership assessments for $97"
Instead Say: "I provide comprehensive leadership transformation programs that include advanced behavioral assessments, personalized development planning, and ongoing performance coaching."
💡 Pricing Psychology Tips
Always Present 3 Options
Option 1: Assessment Only ($97) - "Basic insight"
Option 2: Assessment + Interpretation ($497) - "Professional insight" ⭐ Most Popular
Option 3: Assessment + Coaching Program ($1,997) - "Complete transformation"
Most clients choose the middle option
ROI Before Price
Always establish value before revealing price:
- "What would a 20% improvement in leadership effectiveness be worth?"
- Let them calculate and state the value
- Present your price as a fraction of that value
Payment Terms Strategy
- Individual clients: Payment in full (builds commitment)
- Corporate clients: 50% down, 50% on completion
- Large projects: 3-payment structure (down, midpoint, completion)
🎯 Annual Leadership Program Design Framework
Year-Long Leadership Transformation Program Structure
Total Program Value: $25,000 - $75,000
Phase 1: ACCEPT (Months 1-3) - Approaching Interactions with an Open Mind
- Initial TPEAINDEX assessments for all participants
- 2-day ACCEPT workshop - $6,500-8,500
- Practice neutrality and create supportive, performance-driven environment
- Foster culture of accountability by integrating proven frameworks
- Promote inclusivity, value, and belonging among employees
- Monthly progress check-ins focusing on objectivity and fact-based decisions
Phase 2: CREATE (Months 4-8) - The Power of Mindset and Behavioral Change
- Follow-up assessments to track mindset and behavioral shifts
- 3-day CREATE workshop - $8,500-12,500
- Harness thoughts and behaviors to shape reality and drive business outcomes
- Develop clear vision-setting and expectation-building skills
- Focus on time management and team maximization through delegation
- Bi-weekly coaching sessions on setting clear expectations and follow-up
Phase 3: TEACH (Months 9-12) - Mastering Coaching Skills and Leadership Development
- Final assessments measuring coaching skill development
- 4-day TEACH workshop - $10,000-15,000
- Master leader-as-coach mindset for personal and professional development
- Build empathic leadership and openness to diverse perspectives
- Implement SPOT coaching method for individual career growth
- Create actionable, tailored development plans linked to company goals
- Quarterly reviews and sustainability planning
Program Includes: All assessments (you earn commission %), workshop delivery, individual coaching, progress tracking, and implementation support.
Remember: You're Not Competing on Price
You're competing on value, expertise, and results. Price accordingly.
Confident pricing attracts premium clients who value your expertise.
© 2024 April Sabral - TPEAINDEX Coach Resource
For support: april@aprilsabral.com | Coach Portal: www.thepositiveeffectindex.com/coach-portal.html