Copy, customize, and send - complete email sequences for coach success
Hi [First Name],
I noticed that [Company Name] has been [recent achievement/news] - congratulations!
I'm reaching out because I work with executives who want to maximize their leadership effectiveness and drive measurable team performance improvements.
Quick question: How do you currently measure leadership effectiveness within your organization?
I ask because many successful companies like yours are discovering that traditional leadership development misses the mark because it's based on assumptions rather than data.
I'd love to share how other [industry] leaders are using behavioral assessments to achieve 20-40% improvements in team performance.
Would you be open to a brief 15-minute conversation this week?
Best regards,
[Your Name]
Hi [First Name],
Thanks for connecting on LinkedIn! I see you're focused on [their role/industry] at [Company Name].
I'm curious - what's your biggest leadership challenge right now? In my work with [similar companies/roles], I often hear about [common challenge].
I specialize in helping leaders get clear, objective data about their leadership effectiveness through science-backed behavioral assessments.
Would you be interested in seeing how this works? I can show you a sample assessment that takes 10 minutes but provides insights that transform leadership teams.
Let me know if you'd like to explore this!
Best,
[Your Name]
Hi [First Name],
I came across this Harvard Business Review article about leadership effectiveness and thought of our conversation.
The research shows that companies with the most effective leaders are 13x more likely to outperform their competition.
This aligns perfectly with what I see in my work with leadership assessments - organizations that measure and develop leadership effectiveness consistently outperform those that don't.
Have you had a chance to think about our discussion regarding leadership measurement at [Company Name]?
I'd love to show you how some of my clients are achieving similar results.
When would be good for a brief call?
Best,
[Your Name]
Hi [First Name],
I wanted to share a quick success story that reminded me of [Company Name].
[Similar Company] was struggling with [similar challenge] when they decided to implement leadership assessments across their team.
The results after 6 months:
The key was having objective data about each leader's strengths and development areas, rather than guessing.
Would you like to see how this assessment process works? I can walk you through it in 15 minutes.
What does your calendar look like this week?
Best regards,
[Your Name]
Hi [First Name],
Thank you for our conversation yesterday about leadership development at [Company Name].
Based on what you shared about [specific challenges discussed], I believe a leadership assessment would provide valuable insights for your team.
Here's what I recommend:
Option 1: Individual Leadership Assessment
• Comprehensive leadership behavioral assessment
• Detailed results interpretation session (1 hour)
• Personalized development plan
• Investment: $497
Option 2: Team Leadership Assessment Package
• Assessment for your [number] team members
• Team dynamics analysis
• Group results workshop (2 hours)
• Individual follow-up sessions
• Investment: $[calculated price]
Given your goal of [their stated goal], I recommend Option 2 as it will give you the complete picture of your team's leadership dynamics.
The ROI typically shows within 60-90 days through improved team performance and reduced leadership conflicts.
Would you like to move forward with this, or do you have questions about the process?
Best regards,
[Your Name]
Hi [First Name],
Great news! Your TPEAINDEX leadership assessment results are ready, and I'm excited to share some fascinating insights about your leadership effectiveness.
Here's a preview of what we discovered:
I've scheduled our results interpretation session for [Date/Time]. During this 60-minute session, we'll dive deep into:
I'm looking forward to helping you transform these insights into measurable leadership improvements!
See you [Date/Time]!
Best,
[Your Name]
Hi [First Name],
It's been [timeframe] since we completed your leadership assessment, and I hope you're seeing the impact of implementing your development plan!
Based on the insights from your individual assessment, I think your entire team would benefit tremendously from the same process.
Here's why this makes sense now:
I'm offering a special package for your team of [number] that includes:
Given your positive experience, I can offer this package at a 15% discount: $[discounted price] (regular price $[regular price]).
Would you like to discuss how this could accelerate your team's development?
Best,
[Your Name]
Hi [First Name],
I completely understand wanting to think through the leadership assessment decision.
In my experience, when leaders say they need to think about it, they usually have one of three concerns:
1. Is this the right methodology?
TPEAINDEX is science-backed and used by Fortune 500 companies with 95% satisfaction rate.
2. Is this the right time?
The cost of waiting often exceeds the investment - leadership issues compound daily.
3. Is this the right investment?
Most clients see 10-50x ROI within the first year through improved team performance.
Which of these resonates with your situation? I'd be happy to address any specific concerns.
What questions can I answer to help you move forward confidently?
Best,
[Your Name]
Personalization + Value + Clear CTA = Response
Customize every email and focus on client value, not assessment features.
© 2024 April Sabral - TPEAINDEX Coach Resource
For support: april@aprilsabral.com | Coach Portal: www.thepositiveeffectindex.com/coach-portal.html